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Custom Shopify themes,
built to sell.

We're a Melbourne studio that designs and develops bespoke Shopify themes. Fast, on-brand storefronts with the motion and detail that keep shoppers browsing, and flexible sections your team can update without calling a developer.

Botanica Obscura website on a large monitor
Arthurs website on an iphone
Bruce website on a macbook
Duffy Design website on a monitor
Thieves Collection Website on Laptop
Shopify stores we've built

Custom Shopify development, end to end

Custom Shopify themes

Designed and built around your brand, with flexible OS 2.0 sections you can edit yourself. Fast, accessible and full of motion where it counts.

Store setup and launch

Products, collections, payments, shipping, apps and domains, all set up properly from day one.

Shopify migrations

Moving from WooCommerce, Squarespace, Wix or an old Shopify theme, with products, customers and redirects carried across so you keep your rankings.

Memberships and subscriptions

Paid tiers, gated content and member pricing built natively in Shopify, no clunky membership app.

Bookings and configurators

Booking calendars, product builders and live previews, built into the store so customers never leave.

Custom apps and integrations

Private Shopify apps, Shopify Functions and connections to the tools you already use, like Klaviyo, and your ERP.

Shopify Plus

Checkout extensibility, custom discounts with Functions, B2B and multi-store setups.

Ongoing support

Monthly support plans for fixes, updates and new features.

Why Aussie brands choose Jaffle for Shopify

  • Native Shopify first. We build with metaobjects, Flow and Functions before reaching for another app. Fewer subscriptions, faster stores, nothing to break when an app shuts down.
  • Design and development under one roof. The people who design your store are the people who build it, so nothing gets lost in translation.
  • We build what others can't. Memberships, bookings, configurators and custom portals are our favourite kind of brief.
  • App developers, not just theme developers. We build our own Shopify apps, so we know the platform inside out.
  • Local and easy to work with. Melbourne-based, same timezone, and a direct line to the people doing the work.

How a Shopify project with us works

Shopify theme and setup from $5,000. Support plans from $350/month. Custom features quoted per project.

View our pricingView our pricing
1. Discovery

We learn how your business sells, what's not working and what you need the store to do.

2. Design

Visual direction, then homepage and key page designs for you to review.

3. Build

Theme development, store setup and any custom features, with preview links along the way.

4. Test and launch

Order testing, redirects and a handover so your team can run the store with confidence.

5. Support

Optional monthly support once you're live.

Most Shopify builds take 6 to 8 weeks from kickoff to launch.

FAQs

How much does a custom Shopify website cost?
How long does it take to build a Shopify store?
Can you migrate my store to Shopify without losing SEO?
Do I need Shopify Plus?
Can you work on my existing Shopify theme?
Will I be able to update the store myself?
Do you only work with Australian businesses?

Reach out, let’s
get to work.

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Tricky brief + Shopify = our favourite kind of project.
Bring it on.