Thieves Collection
Thieves Collection is an Australian premium whisky and bourbon label with a story worth telling. Born from a century-old legend of a prison distiller named Henry Simm, the brand carries real weight, and an award shelf to match, with International Best Australian Whisky 2025 among its haul. We've built two websites for Thieves Collection, each reflecting exactly where the brand was at the time.
What we built.
Thieves Collection is one of those clients that grows with you. The first website was about getting them launched, establishing a look and feel, making a statement, and giving the brand a home. By the time we came back for the second build, everything had changed: the product range had expanded, the awards had started rolling in, and the story had become the most powerful thing in their arsenal. So we built around it. The second site leans hard into video and full-image layouts because that's what the brand earned: the confidence to slow down, let the visuals do the work, and trust that anyone who lands on the page will stay.
Two websites, one brand that knew what it wanted to become. Thieves Collection now has a digital presence as considered and crafted as what's inside the bottle. Raise a glass.