Bae Juice

Shopify Setup

Theme Development

Bae Juice had outgrown its existing Shopify theme. As the brand matured and its product range expanded, the storefront no longer reflected their visual identity or supported the buying experience they needed. They were also preparing to launch an entirely new product line, Bae Energy, which required the site to carry two distinct product stories under one cohesive brand.

Bae Juice Shopify Store

What we built

Bae Energy Launch

The new theme was built to support the launch of Bae Energy, a caffeinated twist on the OG pear juice. The site now carries both product lines with clear, separate visual lanes.

Product Restructure

We overhauled the Shopify catalogue, reorganising products and collections for clarity, improving navigation, and optimising the purchase flow across both product lines.

Third-party App Setup

Configured and integrated key apps for reviews, email capture, marketing tools, and product subscriptions, ensuring a seamless customer experience beyond just the theme.

UX & Conversion Flow

Improved the overall user experience and customer journey with a focus on clarity, speed, and conversion across both desktop and mobile.

Retail & DTC Ready

With many Aussie supermarkets stocking Bae Juice, the site needed to support both online sales and a growing retail presence by surfacing stockist info alongside the DTC purchase path.

BUILT FOR THE NIGHT OUTBAE BEFORE YOU PLAYWAKE UP WINNINGPURE AND SIMPLE

This was a true collaboration across two studios. Heather at White Rain Studios led all design and creative direction, working directly with the Bae Juice team to shape the visual identity and page experience. Our role was the technical layer: translating those designs into a performant Shopify theme, handling product architecture and UX considerations, setting up third-party apps, and ensuring everything worked seamlessly end-to-end.

Bae Juice now has a storefront that genuinely reflects the brand they’ve built; confident, cohesive and ready to grow. The new site launched two product lines cleanly, gave their retail presence a proper online home, and set them up with the technical foundations to scale without another rebuild.

The best summary came from the client themselves: