All Ours

Shopify Integration

Platform Development

Shopify Flow

All Ours had an established Melbourne running community but no membership infrastructure to support it. The goal was to build a scalable platform from scratch, supporting free and paid tiers, exclusive content, member pricing, Strava integration, and automated email flows, all without a lengthy or expensive custom development cycle.

We proposed a phased approach using Shopify's native ecosystem, allowing for a fast initial launch with room to expand as the membership grows.

All Ours Project

What we delivered.

Tiered memberships

Free and paid membership tiers with automated subscription management, self-serve member portal, and cancellation flows.

Member onboarding

A unified signup flow that collects waivers, apparel sizing, and member details, with automatic tagging that drives the rest of the system.

Gated content

Two exclusive content hubs: Partner Discounts and Training Programs, accessible only to paid members, managed entirely from Shopify Admin.

Member-only pricing

Automatic member discounts are applied at checkout, with member pricing surfaced on the storefront; no discount codes are required.

Strava integration

Members connect their Strava account during onboarding. Data is stored securely and ready to power future personalisation and community features.

Email automation

Full Klaviyo integration covering welcome flows, renewal reminders, re-engagement sequences, and targeted member-only campaign sends.

AUTOMATED FROM DAY ONELACE UPEARLY STARTSGOOD VIBESJUST KEEP RUNNINGONLY JUST GETTING WARMED UP

Built on Shopify Flow

Underpinning the entire platform is Shopify Flow; Jaffle's automation layer of choice for connecting the dots between every moving part. When a member signs up, upgrades, or cancels, Flow listens for those events and responds instantly: applying or removing customer tags, updating segments, and syncing data across to Klaviyo. It's what makes the system feel seamless from the member's perspective and hands-off from the team's. Rather than relying on manual processes or fragile third-party triggers, Flow provides the platform with a reliable, native backbone that scales as the membership grows.

Live in under five weeks, running itself from day one

All Ours launched their first-ever membership with a complete, automated platform covering the full member lifecycle. Onboarding, subscriptions, content access, pricing, and email all work together without manual intervention and the foundation is in place to build on as the membership scales.